Client relationships require some effort to maintain, but this maintenance is essential for your business. Happy customers will spread the word and help grow your business. Watch this video for tips!
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TRANSCRIPT:
Hi everyone! It’s no secret that client relationships can be challenging. We’ve all been there, and it’s easy to get frustrated trying to figure out how to keep your clients happy. You might even wonder why these relationships are so crucial to your business. Well, it’s actually quite simple: happy customers will spread the word and grow your business in ways that no amount of marketing dollars can match.
The good news is that, nowadays, online businesses are able to maintain longstanding relationships with customers that can increase loyalty to their brand and, in turn, result in more money spent with their company.
In this video we’ll show you six basic ways to engage more with your clients online:
1. Be a good listener. Always be willing to listen to new ideas, comments, and especially criticism from your customers. For better or worse, your clients are going to share their opinions. So, you may as well hear it straight from them. And, more importantly, if you take the time to respond to negative feedback, it will show how much you care about the customer experience.
2. Keep up to date with your social media. Show loyal customers that they are a priority by keeping your social media content fresh. Regardless of whether it’s your company’s Facebook, Twitter, or Instagram page, keeping your posts current enables you to stay connected to your audience on a regular basis.
3. Monitor review sites. It always helps to know what your customers are sharing publicly about your business. Websites like TripAdvisor or Yelp are popular for a reason. They are a great place to get impartial feedback. Respond to it if necessary. People who see your response will be impressed that you took the time to address a complaint.
4. Always have a desired goal to your interaction. Whether it’s to increase sales, customer loyalty, or resolve customer concerns, having a desired outcome will constantly improve your business. In other words, every interaction with your customer should offer value to them, while building your business at the same time.
5. Make it personal. I know it’s a business for you, but your customers don’t have to feel that way. If you personalize the customer experience, you build a stronger community. This can happen in the form of giveaways, rewards, or even asking about their preferences before they explore your site. Any way you can involve your customers on a more personal level makes them feel more like a part of your organization.
6. Always provide impeccable customer service. You can definitely pull ahead of the competition with this one. Who hasn’t been turned off by a brand who dropped the ball with their customer service? Whether you have a helpdesk with a live chat feature, 24/7 customer service, or a fast email turnaround, the company that replies promptly to customer concerns is the one people stick with for the long haul.
A business owner must provide an online experience which parallels real world experience in order to satisfy their customers. A brand needs to have this type of positive give and take with their customers to be successful. Not only will these customers remain loyal to a brand they can trust, but they will help grow your business.
Thanks for joining me. See you soon!
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